Fully Customised CRM
AI-powered software engineering now makes custom solutions financially possible, so many more businesses can benefit from software that fits how they work. Build a CRM around how your team already sells. Include only the fields and views you use, integrate customer data from every system and build any features that will help supercharge the team's productivity.
See how one company increased new customers 5x- Distributors and wholesalers
- Field sales teams
- Account managers
- Teams paying for a CRM nobody opens
- Teams selling from spreadsheets
Most CRMs make your sales team's job harder
Off-the-shelf CRMs are built to suit thousands of companies at once, so they fit none of them well. Your team pays for the software, fills in the forms and still works from memory, spreadsheets and WhatsApp.
Dozens of modules, priced per seat. Most go untouched, and each one adds another menu between your team and the basics.
Orders, invoices, stock and pricing live in other systems. Connecting them yourself takes weeks, so the CRM shows half the picture.
Your week runs on your calendar, but your CRM doesn't. Visits get typed in twice, or not at all.
Required fields, stages and forms that feed a management dashboard and give the salesperson nothing back.
A CRM built around how your team wants to sell
It brings the customer data from all your systems into one place, has only what your team uses, and changes whenever the way you sell does.
Aggregate the data you want into your CRM: orders, invoices, stock, emails, meetings and more. You can build connections from any data source when the software is built specifically for you.
Only build the features you need and want to run on. You don't pay for modules you never open or use.
Need a new field or update? You can change it the same day instead of waiting months on a vendor's roadmap.
Views are shaped around the data your business cares about. That could be a week plan synced to everyone's calendar, a map of accounts by area or a list of customers due to reorder. Each person sees what they need and nothing else.
A beverage distributor's sales team increased new customers by 5x
We built BlackType a CRM around how their sales team works. It pulls in their order data, finds new prospects through Google Maps and shows how each account is tracking against its budget target. It's synced to the team's calendars, and reps update it with voice notes. Each week it scans the past week to help plan the next one and recommends which accounts to stop into. Much more of it is custom, built around the team's goals and the way they work best.
"We used to average 3 new customers a month, this month we're looking at 16. I asked the team what changed and they said it's Kaia. It's given us a process we can actually stick to and scale. Kaia has delivered exactly what I've been wanting for years."
What it takes to build your own
Your data
- Your current CRM or spreadsheet
- Accounting, orders and inventory systems, plus calendar and email
- Any other system that holds customer data, like your online store, support desk or marketing tools
Your workflow
- The fields, views and steps your team actually uses
- Designs of the interfaces you want and the ways you want to view the data
A builder
- A developer, or for the ambitious, AI coding tools like Claude Code, Codex or Lovable
- A database and hosting
Be ready to invest time learning how to build it, improve it and maintain it. AI coding tools are powerful, but they still take time and someone who isn't intimidated by technology.
Want a CRM built around your team?
Kaia builds custom software and AI agents for small and mid-sized businesses. We build CRMs like this for our customers today.